I went to my inbox again today. One item of mail caught my eye. It had been forwarded by a friend. I had warned this friend in the past about forwarding chain mail but obviously I wasn’t listened to. The reason I hate chain mail is not because of the content, some of it can be quite interesting. What I do hate is the list of email addresses it generates.
If I want to send lots of people my advert, for my latest drug to enlarge my penis or to offer a great mortage deal, I need a list of names. Now I could send it to all my friends and reach about 20-30 people. Not a great way to mass market a product. But what if I could reach hundreds perhaps thousands of people, now that might be worth something. But how does one get the email addresses of all those people. I could go through forums and look for individual addresses, I could ask people to give me their address. This takes up my time. What if the email addresses came to me.
My 100 customers arent buying much from me so I go to the pub. At the pub I see Boris. Boris is also employing the same chain mail stategey to sell his organic vodka, his sales are low too. After talking we agree to swap lists. Now my list of potential customers has doubled. I swap my list with a few other people in the online marketing business. Soon I have a huge list of potential customers, great for business.
But by now the customer is getting lots of email from other people. You see Boris and the other people who I swapped my list with are targeting my customer with their offers. But my offer is getting lost amongst the others. So I will send more emails to each customer.
The customers inbox then get so clogged up with rubbish its hard to find any propper mail in it. All that chain mail has succeeded in doing is to get more spam in your inbox. If you want that then fine, but I don’t.
If you recieve a chain mail don’t pass it on. Just delete it like all the other spam, thats all it is.