Like most people I receive various marketing offers via email. Mostly these get filtered out as spam. There are a few I tend to look at, one of which is for the supermarket offers. If I am doing a weekly shop it’s nice to know ahead of time if there is an offer I want to look out for.
Recently there have been offers relating to my loyalty card. To get certain offers I need to click a link in my email to activate them. Fine, it proves to the supermarket that I have read their email and seen the offers. It also increases the likelihood that I will visit the store and spend money with them.
The supermarket should know when I activate the email offers and should also know by use of my loyalty card when I do my shopping. So why on earth do they send an offer though in the early hours of the morning on the day I do my shop when I only activate email offers later in the evening?
I have missed out on an offer due to a badly timed email. Knowing I have missed out creates a bad feeling between me and the supermarket. Supermarkets should be building a loyal customer base and not irritating them.